In the month that ITV 3 have ensured that The Bill remains in the public conciousness in Scotland with a billboard campaign to highlight the show's ITV 3 catch up screenings, so STV have admitted their policy of dropping network series has backfired.
Read more here:
http://www.thesun.co.uk/scotsol/homepage/news/2784657/ITVs-Bill-board-ads.html
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